PRIVACY AND COOKIE POLICY

Effective Date: May 24, 2022

Plarium Global Ltd (“Plarium” or “we”) is dedicated to protecting the privacy rights of our online users (“users” or “you”). This Online Privacy and Cookie Policy (the “Policy”) has been provided to inform you as to the ways we collect, store, use, and manage the information you provide in connection with any Plarium website (collectively, the “Site”), or any Plarium game or application (the Site, games and applications are, collectively, the “Service”). Please note that the scope of this Policy is limited only to information collected by Plarium through use of the Site or Service. This Policy does not apply to the practices of third parties that Plarium does not own or control.

Capitalized terms which are not defined herein, shall have the meaning ascribed to them in our Terms of Use available here, to which this Privacy Policy is incorporated by reference. Plarium may provide additional product- or Service-specific privacy notices to be read in conjunction with this Privacy Policy.

Plarium offers its games also to users resident in jurisdictions across the world, including the European Union (“EU”), United Kingdom (“UK”), Switzerland and Brazil. Plarium is the data controller for personal information collected from those users, insofar as this concept applies in those jurisdictions.

In compliance with the EU General Data Protection Regulation (“GDPR”), we have appointed Plarium Europe S.A.R.L. as our representative for GDPR purposes in the EU. Users who are resident in the EU may address questions relating to the way we collect, store, use and disclose their personal information either to Plarium at the address identified below, or to our representative at the following address: 9, Allée Scheffer, L-2520 Luxembourg.

In compliance with the UK Data Protection Act, we have appointed Product Madness (UK) Limited as our representative in the UK. Users who are residents in the UK may address questions relating to the way we collect, store, use and disclose their personal information either to Plarium at the address identified below, or to our representative at the following address: 1 Finsbury Avenue, London, EC2M 2PF, United Kingdom.

We will process your personal information in accordance with applicable law, including ensuring a valid legal basis for such processing if so required. Where applicable law requires consent to process your personal information, you hereby agree to such processing in the manner provided in this Policy and our Terms of Use. You are free not to use the Service.

It is advised that you review this Policy regularly, as it may be amended from time to time as set out below (see Changes to this Policy).

Information collection

We collect information about you directly from you, from third parties, and automatically through your use of our Service. We may combine the information that we collect about you from these various sources.

Information we collect directly from you

We will also collect any information or categories of information that you provide to us through your use of our Service from the sources identified below. The types of personal information we collect may vary depending on your activity. Personal information may include identifiers such as:

  • Your name;
  • User identification number;
  • Email address;
  • Password.

We will direct you to perform payment through one of the Payment Service Providers we work with. and we will not collect or store your financial data, (e.g., your credit card numbers or bank account). We may still however receive or collect Personal Information related to the Transaction, (such as your name, billing address, e-mail address, four last digits of a credit card, Transaction date, time and amount and transaction I.D.) in order to fulfil your purchase and for purposes as described in this Privacy Policy;  in addition, Payment Service Providers may share information with us related to your purchases for purposes as described in this Privacy Policy. we may also retain this information to enable you to purchase additional items through our Service without having to re-enter it each time. We do not directly access or store your credit card information, and we will not use your payment information we collect except as needed to fulfill your purchase and/or communicate with you regarding your transaction.

We are not responsible for any Payment Service Providers handling your transaction and you should refer to the Payment Service Provider’s privacy policy to see how they use your data, which is subject to their rules and policies.

If you contact us via email (e.g., to contact customer support), we will collect your name and email address, as well as any other content included in the email, in order to send you a reply. We may use your personal information submitted in your communications to contact and respond to you.

Additionally, we may acquire information from you through your access and participation in message boards on the Service. This information may include posts, comments, photos or screenshots, videos, ratings, and in-game messages. If you post content to our Service, such information may be available to other users of our Service (e.g., in-game messages will be available to the recipient of your message and if you upload a profile picture, your image may be available to all other users of our Service). If you post your own content on our Service, your posting may become public and Plarium cannot prevent such information from being used in a manner that may violate this Policy, our Terms of Use, the law, or your personal privacy.

Information we collect about you from third parties

When you install any of the Services, we may collect and record the information you provide us voluntarily through a social networking website in accordance with their policies and terms.

If you log into our Service using Facebook, you must enter your Facebook email address and password. We will ask that you grant us permission to access and collect your Facebook basic information (this includes your name, profile picture, gender, networks, user IDs, list of friends, date of birth, email address) even if you have chosen not to make that information public. We also will access and collect any information you have set to public on your Facebook account.

If you log into our Service using Google, you must enter your Google email address and password.  By logging in through Google, you are granting us access to your Google profile information, which may include your name, location, email, birthday, and any demographic data.
You may also be able to log into our Service using other third-party services, such as Mail.ru. We encourage you to read the privacy policies of third-party platforms that you use to log into your gaming accounts to understand how those third parties use and disclose your information. We have no control over how any third-party site uses or discloses the personal information it collects about you.

Information we collect automatically about your use of our Service

When you use the Service, we may record information regarding the use of the Service, including about your internet or other electronic network activity, and we may collect other information that is visible on your social network page in accordance with the relevant terms of use associated with that page.

The Service will also record game play information such as your high scores or game session duration. When you invite new members into your network on the Service or send messages through the Service, we collect and maintain the information associated with those messages, including email address and content.

If you use the Service on your mobile telephone or other mobile device, including iPads and tablets, we collect mobile device identifiers, including Media Access Control (MAC) address, and possibly IP address. In certain games we will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as username, character name, general location (based on your Internet Protocol ("IP") address) or e-mail address. This information is useful to us for troubleshooting and helps us understand usage trends.

Except as described in this Policy, we will not share this information with any third party. If you no longer wish to allow us to track or use this information, you may turn it off at the device level. Please note that the application may not work properly if we are unable to tell where you are coming from (country specific).

In addition, we create a unique user ID to track your use of our Service. This unique user ID is stored in connection with your account information to track the Plarium games you are playing.

Please see the Cookies section below for more information about the information we automatically collect about you.

Public Information

Some of the information you give us when you register to play our games is open to the public, such as your profile picture, number of friends, your username, the list of games that you play and the date of your registration. Should you wish to hide any of the information that is made public, you can do so by changing the settings to "only me" in the privacy settings tab of your profile.

Information use

We need the above personal information for the purposes as described in this Policy, and not providing certain information may have an impact on our ability to provide you with the Service. 

Plarium’s primary objective in collecting user information is to provide and enhance the Service and to enable users to easily navigate and enjoy the Service. 

In addition, we may use user information for the following purposes:

Providing and improving our Services. To facilitate payments and communications between users; to provide and maintain the Service; to improve the Service; to develop new features, products, or services; to authenticate users; to perform technical operations, such as updating software; to validate our users and ensure their qualifications to use the Service; and for other customer service and support purposes.

Marketing and communications. To communicate with you, including via email or push notification, about your account and use of the Service, including to send Service and product updates; to respond to your inquiries; to provide you with news and newsletters, special offers, promotions, keep you and others informed of your in-game activity, and other information we think may interest you; and for other informational, marketing, or promotional purposes. For more information about opting out of certain communications, please see the “Your rights and choices in relation to your personal information” section below.

Research and analytics. To analyze how you interact with the Service; to monitor and analyze usage and activity trends; and for other research, analytical, and statistical purposes.

Protecting rights and interests. To protect the safety, rights, property, or security of Plarium, the Service, any third party, or the general public; to detect, prevent or otherwise address fraud, security or technical issues; to prevent or stop activity which Plarium, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Policy and our Terms of Use.

Legal compliance. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.

Lawful Basis to Process in Certain Locations

We collect, use, and otherwise process your personal information when we have a lawful basis, as follows:

  • Contract Performance: we process your personal information to enter into an agreement with you and/or provide you with the service you request, pursuant to our Terms of Use;
  • Legitimate Interest: We process your personal information when necessary for our legitimate business interests and when these interests do not outweigh your own rights and interests, and subject to your right of objection to: (i) improve our services and your gaming experience; (ii) ensure the security function, and integrity of our games; (iii) when permitted by law, send you newsletters, marketing emails and push notifications with the latest information on our products and company, as well as other advertising for our products; (iv) protect our rights and property, enforce our Terms of Use and legal notices and for the establishment, exercise and defense of legal claims; (v) conclude corporate transactions (e.g., corporate restructuring, sale or assignment of assets, merger); (vi) share your information with third party marketplaces and service providers for adverting purposes; (vii) otherwise support our business, operations, and services; (viii) enforce our Terms of Use; and (ix) prevent fraud illegal activity and/or any violation of our intellectual property rights.
  • Legal Requirements:  We collect and process your personal information to comply with our legal obligations, including any court order or binding decision;
  • Consent: We ask you for consent to collect or process your personal information for purposes unrelated to those described in this Privacy Policy by first notifying you and, where required, offering you a choice as to whether or not we may use your personal information in this different manner. Where we rely on consent to process your personal information, applicable law may require that we obtain your explicit affirmative consent, and you may also have the right to withhold or later withdraw your consent. Where such requirements apply, we will obtain your consent and enable you to withhold or withdraw it accordingly.

To the extent you provide information about friends and family members, you will present them this Privacy Policy and obtain their consent to provide the information. If you do not have their consent, do not send us their personal information.

Cookies and Other Data Collection Tools

Like many services, Plarium uses server log files and automated data collection tools, such as cookies and web beacons, as well as mobile advertising Id’s, such as AdID and IDFA (collectively, “Data Collection Tools”) to enhance your experience when you access or use our Service. We tie the information gathered by these means to our customers’ personal information. These Data Collection Tools automatically track and collect certain technical information from your computer or device, such as your IP addresses, browser types, browser language, referring and exit pages, URLs, platform type, the number of clicks, domain names, landing pages, clickstream data, pages viewed and the order of those pages, the amount of time spent on particular pages, game information and the date and time of activity on our Service, and other similar information. In some cases, we will associate this technical information with your ID number for our internal use. By using our Service, you consent to our use of cookies, web beacons and Data Collection Tools.

When you download or access the Services, we may ask permission to track your activity. If you ask the app not to track, we will not collect the advertising identifier associated with your device nor will we use information collected to deliver targeted advertising to you. We may still collect and/or use other information about your device to, among other things, analyze and measure marketing performance. If you initially consent to tracking, you may later disable that permission in your device settings or may withdraw your consent for specific apps.

We use cookies, web beacons, and Data Collection Tools for a variety of reasons, including to: (i) analyze the usage of our Service; (ii) provide a more personalized experience; (iii) manage advertising; (iv) allow you to more easily login to our Service; (v) help make your use of our Service more efficient and more valuable by providing you with a customized experience and recognizing you when you return.

We may also employ web beacons or other technologies for a variety of reasons such as: (i) allowing us to know if a certain page was visited or whether an email was opened; and (ii) tracking pixels, which allow us to advertise more efficiently by excluding our current users from certain promotional messages or identifying the source of a new installation.

You can set your web browser to warn you about attempts to place cookies on your computer, limit the type of cookies you allow or refuse cookies altogether. You may need to take additional steps to refuse or disable other types of technologies, such as Adobe Flash cookies. We invite you to visit the support websites of the various browsers you may use to learn on how to block the use of Data Collection Tools and to consult the settings on your mobile device for information about resetting mobile advertising IDs. However, you may not be able to use some or all of the features of the Service if you refuse/disable cookies or other Data Collection tools.

Do not track disclosure

Our Service does not respond to Do Not Track signals. For more information about Do Not Track signals, please click here. You also may opt out of certain interest-based advertising by following the instructions in the "Your rights and choices in relation to your personal information" section below.

Third party services

Please note that third party partners/providers, such as analytics companies or companies delivering advertisements in our games or on the Service, may also use cookies or other technologies, and those practices and providers are subject to their own policies.

We use mobile analytics software to allow us to better understand the functionality of our mobile software on your device. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personal information you submit within the mobile application.

Our Service may contain third party tracking tools from our service providers. Such third parties may use cookies, APIs, and SDKs in our services to enable them to collect and analyze user information on our behalf. The third parties may have access to information such as your device identifier, MAC address, geo-location information, and IP address for the purpose of providing their services under their respective privacy policies. This Policy does not cover the use of tracking tools from third parties. We do not have access or control over these third parties. The following are examples of the third parties that we use for analytics:

Google Analytics

Plarium uses a tool called “Google Analytics” to collect information about use of this Service. Google Analytics collects information such as how often users visit this Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. Plarium uses the information it gets from Google Analytics to understand Service usage and patterns and to improve its Service. Google Analytics collects only the IP address assigned to you on the date you visit a Service, rather than your name or other identifying information. Plarium does not combine the information collected through the use of Google Analytics with other personal information.

Google’s ability to use and share information collected by Google Analytics about your visits to our Service is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this Site by disabling cookies on your browser or mobile device. For more information about Google Analytics, please see the Google Privacy Policy. To prevent Google Analytics from using your data through a web browser, you can get the Google Analytics Opt-out Browser Add-on.

Adjust And Other Similar Affiliates

Plarium also uses third parties, including Adjust, to help understand usage of the Service and effectiveness of our advertisements. For more information about Adjust's privacy practices, please see the Adjust Privacy Policy.

Sharing of information with third parties

Except as set forth in this Policy, Plarium does not share your personal information with any third parties. In the event we offer services or promotions where your information is separately collected and used according to the privacy policy of a third party, we will inform you of that at the time of collection and you may elect not to participate in the service or promotion.

Other Plarium users. We will share your information with other Plarium users to provide our Services. For example, if you post a profile picture, that picture may be available to all other users of our Services.

Third parties for legal, fraud prevention, and security purposes. We also may share your information with third parties as required by legal or regulatory obligations; as requested by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability; or as Plarium otherwise deems necessary to detect, prevent, or otherwise address fraud, security, technical issues, or other threats to Plarium or others.

Third-party service providers. We may share the categories of information listed above with third party companies that perform services on our behalf, including payment processing (e.g., Payment Service Providers), order fulfillment, data analysis, marketing services, email campaigns, hosting services, and customer service. While providing the services for us, these companies may access your personal information, and are required to use it solely as directed by us for the purpose of our requested service.

Third-party partners to provide the Service. In conjunction with the running of our games we may partner with a third party to assist us in providing you with our Service. We will share the information you provide us through your social network, such as (1) your first and last name; (2) your profile picture or its URL; (3) your user identification number of the pertinent social network, which is linked to publicly available information such as name and profile picture; (4) the login email you provide to the pertinent social network upon registration; and (5) game play information with these third parties so they may facilitate the use of our Service as well as contact you about other games which may be of interest to you, service notifications and to solicit your feedback and input. If you do not wish to have this information shared please do not use our Service. If you wish to no longer have your personal information used by such partners you may contact us at support.plarium.com and we will facilitate your request to the partner.

Third parties in the context of a merger, acquisition, corporate transaction, or other legal process. We may disclose your information to another entity in connection with, including during negotiations of, an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer.

Third parties for advertising purposes. We may use and share with third party advertisers (and other third parties) certain technical and personal information, and may allow advertisers to collect technical and personal information, which they may share with us, through the use of tracking technologies like cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by increasing the likelihood that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience). Please see the your rights and choices in relation to your personal information section below for more information about opting out of behavioral advertising.

Information about our users is an integral part of our business. We share your personal information only as described in this Policy. Plarium does permit third parties to collect personal information through our Service and shares personal information with third parties for business purposes. These business purposes are described above and include providing advertising on our Service and elsewhere based on users’ online activities over time and across different sites, services, and devices (so-called “interest-based advertising”). While we provide you the choices described above in the “Cookies” and “Third Party Services” sections, we do not treat these relationships as “sales” of personal information where that concept is relevant under applicable law. The information practices of these third parties are also not covered by this Policy.

International Transfers

We may transfer your personal information outside your country of residence, including possibly to countries that do not provide a level of data protection equivalent to your country of residence. We implement appropriate safeguards to protect the personal information that we transfer in accordance with applicable data protection requirements. Where required by law, we put in place standard contractual clauses to protect your personal information. You can ask for a copy of such standard contractual clauses by sending an email request to [email protected].

Specifically, for our users resident in the EU or UK, please note that Plarium is located in Israel, a country that is deemed to provide an adequate level of data protection according to the European Commission or UK government, respectively.  Where Plarium onward transfers your personal information to a company located outside of Israel, the EU or the UK, we will take steps to ensure that your information is given a similar level of protection as that given in Israel, the EU or the UK. You have the right to request from us information about, including a copy of, the contractual safeguards Plarium puts in place to achieve this.

Data retention

We will keep your information for as reasonably necessary for the purposes set out above in accordance with applicable law, generally no longer than 3 years from the date you stopped using our services. To determine the appropriate retention period, we will consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process the personal information and whether we can achieve such purposes through other means, as well as applicable legal and regulatory requirements.

Protecting personal information

We strive to protect personal information while it is under our control. If you have an account with us, your account information is accessible online only through the use of a password. To help protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You acknowledge that you provide your personal information at your own risk. You are also responsible for all uses of the Plarium games and applications by any person using your password. Please advise us immediately if you believe your password has been compromised or misused.

Security

We have implemented technical, physical, managerial and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, please note that no system or network is 100% secure and we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use, disclose, or alter your personal information for improper purposes.

To protect your privacy and security, we may take reasonable measures (such as requiring a unique password) to verify your identity before permitting you access to your account or the Service.

Your rights and choices in relation to your personal information

Accessing, correcting, or deleting your personal information

Plarium takes your privacy seriously and works in a transparent way. In that sense, upon providing sufficient identification (to protect others' privacy), you may have rights under applicable law to request information from us about the personal information we hold in relation to you and correct any inaccurate data we hold.

Furthermore, depending on where you live, you may also have rights to change or request that we delete any personal information about you, such as by changing the applicable information found in your Plarium account. However, if you decide to delete or anonymize your personal information, you may no longer have access to certain content (e.g. information of your game progress) and your account may become deactivated.

In certain territories (including the EU, UK and Brazil), you also have a legal right to ask for a restriction of processing or to object to processing.

You may also have the right to withdraw your consent, on the basis of which we process your personal information, at any time, by closing your account or otherwise clearly indicating your withdrawal of consent. However, this does not affect our lawful processing based on your consent before this withdrawal.

Subject to applicable law, you also may have rights to request that we provide such information to you in a portable format, or to request additional information about how we collect or disclose your personal information.

The rights that you have are subject to conditions and may not always be applicable.

If you or an authorized agent wants to exercise any of these rights, please contact us at: [email protected] or via https://plariumplay-support.plarium.com/hc/en-us/requests/new?ticket_form_id=360000510320. Subject to applicable law, you can freely exercise these rights and choices. We will not charge you different prices or provide different quality of services unless those differences are related to your information or otherwise permitted by law. Once we receive your request from you, we may verify it through your account or by requesting information sufficient to confirm your identity.

Marketing communications

Subject to applicable legal provisions, we may send periodic promotional or informational emails to you. You may opt out of such communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any Service you have requested or received from us.

Push notifications

We may occasionally send you push notifications through our mobile applications to send you game updates, high scores and other service related notifications that may be of importance to you. You may at any time opt out from receiving these types of communications by turning them off at the device level through your settings.

Behavioral advertising

Users in the United States may opt out of receiving interest-based advertising from many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and your choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and your choices regarding having information used by NAI members. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org.

Users in the European Union or United Kingdom may go the European Interactive Digital Advertising Alliance (“EDAA”) Your Online Choices website and select their country to learn more about interest-based advertising and how to opt out in their own country. For example, users in France may go to the Contrôler ses cookies website to opt out of certain third-party ad networks’ interest-based advertising and find additional information at www.youronlinechoices.com/fr.

Opting out from one or more companies listed on the DAA Consumer Choice Page, the NAI Consumer Opt-Out Page, or through the various EDAA websites will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or App or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). If your browser is configured to reject cookies when you opt out on the DAA, NAI, and/or EDAA websites, your opt out may not be effective. Please note that if you use multiple devices you will have to opt out on each individual device.

Links to other websites or applications

Links from the Plarium Service to third party websites or applications are provided for your convenience. In addition, content in the Service may be hosted by other websites or applications. Any personal information you provide on the linked pages or applications is provided to that third party and is subject to that third party's privacy policy, not ours. These other websites and applications maintain their own policies regarding cookies and the collection and use of personal information. We encourage you to review those policies yourself.

Policy regarding Minors

Generally, we direct our Services to a general audience, and we do not knowingly collect, solicit, or market personal information from children under 16 years old (or older, if required by applicable law), and do not wish to do so.

We reserve the right to request proof of age (for example, we may request your month and year of birth) or parental or legal guardian consent at any time, and we may block users if we suspect they are under the applicable age.

If we learn that a child under 16 years old is using the Services, we may block such use. If we become aware that personal information from a child has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.  If you learn about any personal information we have collected from a child under age 16, please contact us immediately.

We encourage all parents, guardians, and others of the age of legal majority to instruct children to never give out their real names, addresses, or other personal information without permission when using the Internet.

Changes to this policy

Plarium may amend this Policy from time to time. Use of information we collect now is subject to the Policy in effect at the time such information is used. If we make changes in the way we use personal information, we will notify you, such as by posting an announcement on our Service or sending you an email to an email address that you may have provided to us. Material changes will take effect seven (7) days after such notice was provided on our Services or sent to you via email, whichever is the earlier; all other changes to this Privacy Policy are effective as of the stated “Last Revised” date. Where applicable law requires consent for the processing of your data under this Privacy Policy, your continued use of the Services on or after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes. In the event that the terms should be amended to comply with legal requirements, the amendments may take effect immediately, or as required by the law and without any prior notice.

Questions or concerns & contact details

If you have any questions or concerns regarding privacy at Plarium, please contact us at:

Email: [email protected].

Postal address: Plarium Global Ltd. (Company number 514563956)

2 Abba Eban Blvd.

Herzliya, Israel

While we prefer that you contact us in case you have any issue or feel we do not respond adequately to your questions or concerns, please note that you have a right to lodge a complaint with your competent supervisory authority.